Technology + Built Environment
It feels like most of the smart building investment being planned at the moment is going into buildings that are already smart…and that’s worth paying attention to. For a decade the “cool” work was always new build. A wonderful clean sheet of paper to specify what you wanted and hand over something that was clever […]
There’s a moment in every smart building project when the confetti settles and reality walks in. The app works. The dashboards load. Then, within weeks, the control room drifts back to radio calls and spreadsheets. The gap isn’t technological, it’s operational. That’s why the most valuable deliverable on any PropTech programme isn’t a feature list, […]
One might be forgiven for believing that the value proposition of smart building technology has already won its case. After all, who doesn’t want a workplace that’s more efficient, sustainable, and responsive? Yet, large corporate occupiers still find themselves staring blankly at dashboards brimming with data, wondering how exactly this aligns with their ESG reporting, […]
Read the article: https://hstalks.com/article/9166/realising-the-value-of-smart-buildings-with-enterp/ Matthew Marson and Andrew Targell Corporate Real Estate Journal, 14 (3), 242-253 (2025) Abstract The proliferation of smart buildings, driven by advancements in the Internet of Things (IoT), artificial intelligence (AI), and big data analytics, promises numerous benefits for a business. Despite significant investment in these technologies, many organisations have struggled […]
Read the article: https://www.iseurope.org/news/enterprise-agility-smart-building-success-matthew-marson-smart-building-summit-speaker Feel like you haven’t seen the full benefit of your investment in smart building technology? Then don’t miss Dr Matthew Marson of JLL Technologies at the Smart Building Summit at ISE 2025. “Organisations across the globe have invested some hard-earned cash into smart building technology, but perhaps haven’t been able to […]
For the past 10 years, I’ve been trying to calculate the same thing that my very first smart building client challenged me on… “yeah, that’s all great. But what’s the return on investment if I spend this much?”. And well, that’s a difficult question to answer. It’s taken me years and lots of trial and […]
It’s starting to become clear to many across the industry that their smart buildings didn’t deliver the value that they were promised. From bombastic sales pitches to guaranteed savings, some have been left with lacklustre results or, at worst, nothing at all. And now that AI is being thrown into the mix, many are feeling […]
In his column, Dr. Marson addresses the smart building industry’s culture of secrecy, which hinders collective innovation and learning. He argues that sharing project successes is crucial for advancing the industry, fostering collaboration, and establishing benchmarks. Marson advocates for a shift towards openness, suggesting that collective wisdom and shared achievements would catalyze faster progress and forge a more interconnected, dynamic sector.
In his September 2023 column, Dr. Matthew Marson addresses the integrity issues within the PropTech industry, highlighting misleading marketing claims and dishonest practices. He warns readers to verify vendor claims and emphasizes the importance of credibility in decision-making. As an experienced leader in Smart Buildings, Dr. Marson provides insightful observations on industry challenges and trends.