In his January 2024 column, Dr. Marson predicts trends in the smart buildings industry:
1. Widespread adoption of generative AI
2. Formation of more in-house smart building teams
3. Rationalization of the PropTech start-up market
4. Delays in achieving net zero carbon targets due to the pandemic. These changes will shape the future leaders in the industry.
![Matthew Marson is seen in red lasers](https://www.matthewmarson.com/wp-content/uploads/2023/12/cover-scaled.jpg)